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Agricultural Marketing Manager

🏢 Company: SelfCrops
📍 Location: Tirupati
💼 Type: Full-time
🎯 Experience: 4–7 years
🏷 Department: Marketing
📅 Posted:

About the Role

SelfCrops is seeking an Agricultural Marketing Manager to lead brand campaigns, farmer outreach programmes, and digital marketing for agri products across Andhra Pradesh and Telangana.

Key Responsibilities:
• Design and execute go-to-market strategies for new agri product launches
• Manage digital marketing — social media, WhatsApp campaigns, YouTube for farmers
• Plan and execute melas, kisan sammelans, and field day events
• Coordinate with agronomists for technical content creation
• Analyse market trends, competitor positioning, and farmer feedback
• Manage marketing budget and measure ROI per campaign

Requirements

• MBA Marketing or B.Sc Agriculture + Marketing experience
• 4–7 years in agri marketing, agri-input brands, or agritech companies
• Strong understanding of farmer purchase behaviour in South India
• Experience with digital marketing tools and rural outreach programmes
• Excellent communication in Telugu and English

Required Skills