Agricultural Marketing Manager
About the Role
SelfCrops is seeking an Agricultural Marketing Manager to lead brand campaigns, farmer outreach programmes, and digital marketing for agri products across Andhra Pradesh and Telangana. Key Responsibilities: • Design and execute go-to-market strategies for new agri product launches • Manage digital marketing — social media, WhatsApp campaigns, YouTube for farmers • Plan and execute melas, kisan sammelans, and field day events • Coordinate with agronomists for technical content creation • Analyse market trends, competitor positioning, and farmer feedback • Manage marketing budget and measure ROI per campaign
Requirements
• MBA Marketing or B.Sc Agriculture + Marketing experience • 4–7 years in agri marketing, agri-input brands, or agritech companies • Strong understanding of farmer purchase behaviour in South India • Experience with digital marketing tools and rural outreach programmes • Excellent communication in Telugu and English
Required Skills
- Agri Marketing
- Brand Management
- Digital Marketing
- Market Research
- Campaign Management
- Content Strategy
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